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Since Karl Lagerfeld took over as chief designer for Chanel he made the point to incorporate the signature Chanel fabrics and detailing such as tweed, gold accents, and chains. Lagerfeld managed to keep what was signature for Chanel but also helped bring the brand into today's modern day fashion world. Today Chanel still holds true to the traditional tweed suits but the house also makes sure to stay modern and on trend with what is happening within the fashion world.
The classic tailored style transfers to the store interior designs, mostly directed by Peter Marino, who has designed more than 90 boutiques for the luxury brand over the past decade and takes pains to make each unique. The shops are designed around the brand’s classic color combination of black and white, and follow a minimalistic style in which the handbags, shoes and clothes are the stars.
Chanel has become well respected thanks to its classic and sophisticated style. Whether it is fashion, accessories, beauty or fragrances, its items are some of the most desired. The popularity of the brand has led Chanel to have over 300 stores all over the world, and corners in most department stores.